FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. 
Its principal activity is production of passenger cars for other companies. Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006, FAW acquired one share of the venture, although many Haima models still incorporate Mazda technology. As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles.
 A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).