DS Automobiles is a French luxury vehicle marque introduced in 2009 as a sub-marque of Citroën before becoming a standalone brand in 2015 (2012 in China).
[1][2] In May 2018, DS announced that it will launch only electric four-wheel drive and hybrid vehicles starting in 2025.
[3] DS can be an abbreviation of Different Spirit or Distinctive Series (although it also refers to the Citroën DS designed by Flaminio Bertoni and André Lefèbvre). The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".