Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury was marketed as a middle priced brand for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines.
Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto, Hudson and Studebaker.
From 1945 to its closure, Mercury was half of the Lincoln-Mercury Division of Ford, forming a combined sales network distinct from Ford.
Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.
Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989).
Competing against Oldsmobile within General Motors, Mercury also competed most directly against Chrysler's DeSoto, Hudson and Studebaker.
From 1945 to its closure, Mercury was half of the Lincoln-Mercury Division of Ford, forming a combined sales network distinct from Ford.
Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.
Lincoln-Mercury also served as the sales network for Continental (1956–1960), Edsel (1958–1960) and Merkur (1985–1989).