على الطريقة السينمائية : جيب تعلن عن سيارتها ''Compass'' الجديدة

https://youtu.be/G2dnmCmTI90

تعرف أولاً على Jeep Compass 2017

فى الوقت الذى ودعت فيه جيب موديلات باتريوت وكومباس القديمة كشفت عن كومباس 2017 الجديدة، والموضوعة بين رينيجيد الأصغر وشيروكي الأكبر، بحجم مقارب أكثر للأخيرة. 
 كشفت جيب رسميا عن الإس يو في اليوم لتسجل بداية الإنتاج في مصنع تجميع جيب لفيات كرايسلر في البرازيل وتشبه السيارة في تصميمها موديل جراند شيروكي لكنها أصغر حجما.
وقد تم تدشينها في معرض سيارات لوس أنجلوس في نوفمبر 2016 ، قبل طرحها في الأسواق في بداية 2017 الكومباس الجديدة “إس يو في كومباكت عالمية بحق”، حيث تم عرضها بـ 17 خيار للمحركات ومولدات الطاقة في مئة دولة حول العالم .
وقد تم بناء الكومباس على نسخة مطولة من منصة رينيجيد، ومن المحركات الأساسية المتوفرة هي محرك كرايسلر سعة 2.4 لتر، أو محرك توربيني 2.0 لتر جديد بنواقل حركة أوتوماتيكية بتسع سرعات.

غموض الاعلان

أطلقت جيب الأمريكية عبر قناتها الرسمية بموقع  "يوتيوب" فيديو دعائي لسيارتها كومباس موديل 2017 الجديدة كليًا، وبدى الإعلان منذ اللحظات الأولى غير تقليدي، إلا أن لقطاته الأخيرة كشفت غموض اللحظات الأولى .

اعلان سينمائى

وحمل الإعلان إسم "Recalculating" وهي كلمة أشارت بها الشركة إلى إعادة بعض الأشخاص لحساباتهم ومراجعة قراراتهم التي تخذوها في عدة أمور مثل اختيار وظائفهم أو الارتباط والزواج من شخص آخر، وهي أمور بدت جميعها بعيدة كل البعد عن السيارة والمواقف التي يتعرض لها هؤلاء الأشخاص .

نهاية الاعلان هى التفسير 

وبنهاية الفيديو فسرت جيب الفكرة الأساسية، حيث أكدت أنه بالرغم من تغيير هؤلاء الأشخاص لأنماط حياتهم والتفكير في ترك أشياء اعتادوا عليها، إلا أنهم استعانوا بسيارة "Compass" دائمًا للوصول إلى ما يسعون إليه.

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